Our Approach 

90% of purchase decisions are made emotionally. If you don’t understand how people feel about your category, your brand, your product, and your marketing, then you’re missing most of the story. Data alone won’t win the day. Decoding the human factor has never been more important. 

Find the real story. The most valuable insights are at the intersection of data and empathy.

Choose wisely. Who you talk to matters as much as what you ask.

Master the art of conversation. It’s the difference between dull and dazzling feedback. 

Continuously innovate. What worked yesterday may not work tomorrow.

Handle new ideas with care. They’re fragile and need to be nurtured.

Seek to inspire. Make insights that are as interesting as they are actionable.